Pidgin as the new rave

wazobiaWazobia FM is broadcast in Pidgin English or what some call “Broken-English”, even though some will ask what is “broken” about a language beloved of millions of people. The fact is that Wazobia is now the new rave in town. Not rave as in a fad common to young people. As Pidgin is understood by the most unlearned Nigeria of any tribe whatsoever, they relate easily to it on Radio.

Next time you go to your Vulcanizer; next time you pick a taxi; next time you visit your tailor; next time you stop to talk to a Gateman, chances are that they have the radio on to Wazobia FM. Advertisers have therefore shifted ground to this wholly Pidgin English radio. The hawks gather where the meat is – and number is in Pidgin.

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